I handed out a paper copy of my questionnaire to get more replies and therefore get a wider range of results and more diversity, on facebook only my friends could answer my questionnaire where as with the paper copy I could get lots of different people to answer and my results would be more fair and a better representation of the market. The results from the paper questionnaire showed that the favorite genre of my chosen target market is Rock closely followed by R&B/Soul and pop. I will therefore choose a song that fits in the rock/pop/indie genre. These results are very similar to my Internet questionnaire answers.
I then looked at the favorite artist of those who liked the rock/pop/genre genre. I did this so I could look at popular artist I could make a music video for and so I can look at the conventions of videos from this genre. My results showed popular artist that fit loosely in to the genre where:
The Killers
Muse
White Lies
Biffy Clyro
Bullet for my valentine
The King Blues
Just Jack
Newton Faulkner
The Kooks
YMAS
Paramore
James Morrison
Daniel Merriweather
Panic at the disco
MCR
Cobra Starship
FOB
HIM
McFly
Editors
Snow patrol
The Blackout
All Time Low
Lost Prophets
Kids In Glass Houses
I then looked at the favorite artist of those who liked the rock/pop/genre genre. I did this so I could look at popular artist I could make a music video for and so I can look at the conventions of videos from this genre. My results showed popular artist that fit loosely in to the genre where:
The Killers
Muse
White Lies
Biffy Clyro
Bullet for my valentine
The King Blues
Just Jack
Newton Faulkner
The Kooks
YMAS
Paramore
James Morrison
Daniel Merriweather
Panic at the disco
MCR
Cobra Starship
FOB
HIM
McFly
Editors
Snow patrol
The Blackout
All Time Low
Lost Prophets
Kids In Glass Houses
Pixie Lott
Kate Nash
After looking at all these videos I have noticed a pattern of miming and story telling as part of the video. Good examples included McFly 'Sorry's not good enough' where the band sing along as they tie the lead singers girl friend to a restaurant table and try to convince her to forgive him.
I have watched many videos from a variety of different genres and they all show the artist performing, I like the way a story has been played out to correspond and work with the lyrics.
http://www.youtube.com/watch?v=fQvOECbFNwI
Another popular artist who used the video to tell a story which worked well with the lyrics in telling a story was The Killers 'Dustland fairy tale' about a couple growing up in 1950s America
http://www.youtube.com/watch?v=ucw4fX1Mj0o
There are plenty more examples from Snow Patrol 'Open your eyes' with the meaning eventually becoming apparent as lovers are reunited to Muse- Uno in which an ex-girlfriend runs frantically through a maze of corridors but she tries to find forgiveness as the band sing 'you could have been number one'.
When I asked people what their favorite music video was and why the majority answered that it was because it was the story, the concept and that they got to see the artist. This was followed by dancing, a theatrical and humorous style and fan-artist interaction (gigs etc). I think this works well with my findings and and I will definitely focus my video around and idea which I think will explain the lyrics and the meanings of the song. It is also a more popular style with the genre I am looking at.
My audiences least favorite factor of a music video was a combination of a loathing for the artist, a boring/uncomfortable format and particularly artist that 'just stand there and sing', they are described as dull and boring. This supports my research as it highlights a need for the video to have a story/meaning and for the lyrics to correspond with the video.
I asked why my audience watched music videos so i could find out what they are looking for. Some people watched the videos just to pass the time or to see the artist and how they performed but the majority said they wished to see how the artist interpreted lyrics 'I like to see the way it has been interpreted in to film'. This again supports my findings and i will make sure my music video interprets the lyrics into a story.
I had a largely positive response to stop motion and animation 16 out of 18 liked the idea of animation and stop motion. I will try to incorporate stop motion in to my music video, it is a current and popular theme.
I asked in my questionnaire 'Whats your favorite style for a music video?'. My results showed humor and dance to be popular themes but by far drama/story was most popular supporting all my earlier research.
My questionnaires also confirmed the internets popularity as a music video distributor. Television is still a popular medium for distributing music and many people said that they like to watch both music videos on television and internet. I think internet is the future of promotion, games and social websites have made it increasingly popular with an ever growing audience and it offers the viewer choice in what they want to watch, what style and genre of video they want to watch. The successful site YouTube has already begun to exploit this, record labels and band have their own page with adverts in the side columns for upcoming releases and 'label mates'. Most television company have started to diversify and move on to the internet, a good examples is the BBC 'BBC iPlayer'. My next internet question also relates to the expanding use of the internet as I asked if and why fans signed up to fan websites for the band. Nearly half of my audience signed up for fan websites (or YouTube, facebook groups) and they expected to receive news, information about the artist and upcoming tour dates, they also wanted easy navigation and access to photos and merchandise.
I asked about music magazines so i could look at them as means for promotion.
Rocksound, Kerrang! NME and Q were all popular magazines and again nearly half of my audiences read these magazines. It seems music magazines are more for those musically dedicated so they do not reach such as wide audience. I will still advertise in this physical form for those who still like music but do not use the internet enough to receive my other advertising and to persuade these people on to the band websites.
In conclusion of both my questionnaires I have decided to emphasize a story that relates to the lyrics in the video and to use a rock/pop/indie artist and song. I will have someone singing as this is a popular convention of music videos and although I will not have the artist I will use miming. I have also decided to use stop motion in my video and that i will heavily promote the video through the Internet and music magazines.
After looking at all these videos I have noticed a pattern of miming and story telling as part of the video. Good examples included McFly 'Sorry's not good enough' where the band sing along as they tie the lead singers girl friend to a restaurant table and try to convince her to forgive him.
I have watched many videos from a variety of different genres and they all show the artist performing, I like the way a story has been played out to correspond and work with the lyrics.
http://www.youtube.com/watch?v=fQvOECbFNwI
Another popular artist who used the video to tell a story which worked well with the lyrics in telling a story was The Killers 'Dustland fairy tale' about a couple growing up in 1950s America
http://www.youtube.com/watch?v=ucw4fX1Mj0o
There are plenty more examples from Snow Patrol 'Open your eyes' with the meaning eventually becoming apparent as lovers are reunited to Muse- Uno in which an ex-girlfriend runs frantically through a maze of corridors but she tries to find forgiveness as the band sing 'you could have been number one'.
When I asked people what their favorite music video was and why the majority answered that it was because it was the story, the concept and that they got to see the artist. This was followed by dancing, a theatrical and humorous style and fan-artist interaction (gigs etc). I think this works well with my findings and and I will definitely focus my video around and idea which I think will explain the lyrics and the meanings of the song. It is also a more popular style with the genre I am looking at.
My audiences least favorite factor of a music video was a combination of a loathing for the artist, a boring/uncomfortable format and particularly artist that 'just stand there and sing', they are described as dull and boring. This supports my research as it highlights a need for the video to have a story/meaning and for the lyrics to correspond with the video.
I asked why my audience watched music videos so i could find out what they are looking for. Some people watched the videos just to pass the time or to see the artist and how they performed but the majority said they wished to see how the artist interpreted lyrics 'I like to see the way it has been interpreted in to film'. This again supports my findings and i will make sure my music video interprets the lyrics into a story.
I had a largely positive response to stop motion and animation 16 out of 18 liked the idea of animation and stop motion. I will try to incorporate stop motion in to my music video, it is a current and popular theme.
I asked in my questionnaire 'Whats your favorite style for a music video?'. My results showed humor and dance to be popular themes but by far drama/story was most popular supporting all my earlier research.
My questionnaires also confirmed the internets popularity as a music video distributor. Television is still a popular medium for distributing music and many people said that they like to watch both music videos on television and internet. I think internet is the future of promotion, games and social websites have made it increasingly popular with an ever growing audience and it offers the viewer choice in what they want to watch, what style and genre of video they want to watch. The successful site YouTube has already begun to exploit this, record labels and band have their own page with adverts in the side columns for upcoming releases and 'label mates'. Most television company have started to diversify and move on to the internet, a good examples is the BBC 'BBC iPlayer'. My next internet question also relates to the expanding use of the internet as I asked if and why fans signed up to fan websites for the band. Nearly half of my audience signed up for fan websites (or YouTube, facebook groups) and they expected to receive news, information about the artist and upcoming tour dates, they also wanted easy navigation and access to photos and merchandise.
I asked about music magazines so i could look at them as means for promotion.
Rocksound, Kerrang! NME and Q were all popular magazines and again nearly half of my audiences read these magazines. It seems music magazines are more for those musically dedicated so they do not reach such as wide audience. I will still advertise in this physical form for those who still like music but do not use the internet enough to receive my other advertising and to persuade these people on to the band websites.
In conclusion of both my questionnaires I have decided to emphasize a story that relates to the lyrics in the video and to use a rock/pop/indie artist and song. I will have someone singing as this is a popular convention of music videos and although I will not have the artist I will use miming. I have also decided to use stop motion in my video and that i will heavily promote the video through the Internet and music magazines.
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