The video will open with still close-ups of a piano, board games and a piece of paper. As the video unfolds I will use stop motion to make the board games move as one for the lyrics is ‘board games are underrated’. I will have the paper scroll out the lyrics so the words are emphasized, this is important as I have a lot of correspondence with the lyrics and the video will play them out which is something a lot of music videos conform to and my audience enjoy. The piano will also play itself with the use of stop motion as the instruments in the song are mainly piano. Stop motion and animation is something that has proved popular with my audience. As the video unfolds I will introduce the main character, a girl who will represent Marina, the artist, she will get up and leave her room, she will have been sitting on a pile of board games as they are a reoccurring theme throughout the video. As she comes down the stairs and the artist begins to sing my actor will mime. I will make her mime at the end of the video as well but not throughout as I think her facial expressions are more important to the song. The song, ‘simplify’ is about how the modern world is full of over complications and has the video plays they will escalate in proportions.
The first complication to occur will be the political parties as she will receive mail through the door from different parties urging her to vote for her. She will screw these up and dispose of them, she then leaves to go shopping at her local supermarket, she picks up a bar of chocolate and then the camera will zoom in on the health wheel which indicates how healthy the food is, this wheel is mainly red and I will show close ups of ‘get your five a day!’ adverts. Sighing my actor will head towards the checkout and opens her purse. She fumbles around for the right store card but drops a pile on the floor, clearly exasperated she bends down to pick them up.
Leaving the supermarket she gets in her car and put her bag on the vacant seat next to her but as she check her fuel gauge she notices the headline of the newspaper she has just purchased, the headline is about the state of the environment and how as a nation we are producing to much fuel emissions.
Again clearly aggravated the girl drives of and meets her friend in the town, as the greet each other they begin to walk down and past the local primary school where children are playing conkers. Smiling the pair walk past and observe as a teacher comes up to the pair and confiscates the conkers due to ‘health and safety’.
Shaking her head the pair enter a cafe where the sit down, a waiter comes up and ask if their ready to make an order and the my main character smiling looks at the coffee, as she scans down the page her face dropped as she is offered a vast array of different brands and styles.
After the cafe she leaves her friend and goes to work to meet her boyfriend and friend, as she sits down her boyfriend is distracted and walks of leaving his phone by her side. The phone buzzes as he receives a text, she is curious and fiddles around with his phone, smiling she reads the text and her face drops.
She slams the phone down on the counter, grabs her bag and coat and leaves. As she marches away she begins to mime again when she spots a bunch of flowers and a teddy bear, pausing to take a closer look and realises it is a memorial to one of the teen stab victims that have plagued newspaper headlines for the last several years. Throughout I will have traveling scenes along a woodland trail. At the end will be the house in the country mentioned throughout the video. Finally she walks up to a house in the country, the sun is shining and the video is left with a positive feel, i didn't want to leave my audience feeling depressed.
I have chosen to do a Marina & The Diamonds song called Simplify which is about how complicated the modern world is. Marina & The Diamonds is an indie/pop band and I think they will satisfy a wide audience. Her videos all demonstrate what is going on in the lyrics and have bright creative themes which I will take as a challenge to carry through in to my own video. Lately I have realised That I need to simplify Thoughts pass like ships in the sky Do, or do not, there is no try
Life became complicated When modern times arrived Board games are underrated I want a different life They say, well get out of the city We say, well there's no such thing As a house in the country (in the country)
I am trying to rectify Habits that clog up my mind No time to be meek and mild Live simply like a child
(chorus repeat)
Simplify, your life Simplify, life I sent to following email to her management asking for permission to use the song
Dear Sir or Madam,
I am an A Level student from Dartford Technology College, Kent. For my Advanced production project this year I have been asked to make a promotional music video and promo package. I am writing to ask permission to use ‘Simplify’ as my chosen track. I would love to use this song as I am a fan of Marina & The Diamonds and have enjoyed her blogs and music over the last year, I think the lyrics and the style of her music will give me a lot of creative freedom when making the video and I already have a story board in mind.
I really appreciate you considering this and I would like to point out that the final music promo will only be assessed by the OCR exam board.
Muse are an English rock band that formed in 1992 described as ‘kings of no-holds-barred stadium preposterousness’. Heralded for the classical/rock/electronic sound they have since had a steady rise to rock royalty with five studio albums and two live albums and b-sides with each sporting a distinct style. Their last album from 2006 Black Holes & Revelations was their greatest success yet with a massive tour including Wembley Stadium and a double platinum selling album. Muse are renowned for their live performances and the band have said in various interviews that thisis how they make most of their money which they plow back in to the music. It is therefore very important that the video promotes their ability to perform. For the Black holes & Revelations tour the album wore only red, white and black and the album themes included, aside from the generic love songs, sci-fi and politics. Their portfolio of videos include Starlight, Supermassive Black Hole, Knights of Cydonia, Plug in Baby and Bliss all of which have very creative elements such as sci-fi cowboys and holographic skin tight suits, they all represent the image of the band as the grow such as the red, black and white tour outfits the band wear in Map of the problematic. Their personal style has become more tailored and individual, they don’t look like the same scruffy teens anymore, their videos have become more flamboyant and experimental and this is obvious when you look at their impressive anthology of music videos.
The band have won a vast array of awards and nominations and their music video have succesfully contributed to their wide spread success. In 2009 released their fifth album The Resistance, the lead single, Uprising, is a deeply political song reflecting on the state of Britain's current parliamentary system and urging the public to rise up and let 'the fat cats have a heart attack'.
The music video follows the band as the travel through a toy town on the back of a toy truck, it is run down, depressed and much like most modern British towns. The song is somewhat inspired by George Orwell's 1984, the song is about how we, the British public are surrounded by cameras, the government is losing trust with mp scandals, empty promises and a leader who was not elected. The band describes the song as “football hooligans chanting in protest at the banking crisis”. It's not the first time Muse have recorded a political song and the song urges the public to 'rise up and take the power back'. As the band are English they know a lot about the current situation and i think this song is a good track for establishing the bond between band and fan as an audience like something the can feel and understand, it makes them feel important. The lyrics of the song correspond well with the message the video is trying to relay, not directly, the video aims to visually translate what the story the song is saying.
One of the reasons I have chosen this video to look at is stop motion, i have noticed the trend occurring through music videos and the internet and my target market likes the idea. Although this may not be stop motion the giant teddy bears look as though they could be, they way the video makes the inanimate move has the same style and concept of stop motion.
The mise-en-scene is key to the telling of the story, the props connotate a further meaning, the props successfully make the most of a message as controversial as this and the toy town acts as an extended metaphor for modern Britain.
The very first thing we notice is not the fact we're in a toy town but a large fuse running down the streets, a spark is ignited as the song begins which we follow as the video progresses. This symbolises the lighting of a spark,the foreshadowing uprising, just one person needs to say something and steadily thingswill grow and eventually explode which is what the song is about. The fact that the town is a toy town emphasises the idea that as a country we are being played with, we are a mere childs game, we are disrespected and ignored. The town is filled with realistic toy figures and cars, the band have been shrunk down and travel on the back of to truck. Shops are shut and the streets are filled with litter and graffiti, 'going out of business' signs going out of business posters adorn shop windows and a billboard in the background reads 'building for the future'. All this reminds us of the fake promises, the lack of trust and the divide between the people and the government, 'another promise, another scene, another packaged lie to keep us trapped in greed.
As the spark gains in momentum In a shop window screens show teddy bears, there are many interpretation of what the teddy bears symbolise, that they are the people, something once buried, turned angry and uprising! The album art has pictures of teddy bears being seemingly grown in a field, are the government trying to 'grow humans'? Furthermore as the video is opening it looks as though a digger is trying to push soil over a bears head. I think that that the teddy bear are the government as half way through the video lead singer Mathew Bellamy smashes the televisions with the teddy bears on them in a typical rockstar fashion. We also see toy people clustering around an angry bonfire of teddy bears. The government teddies are something we trust, they are innocent, or are they we see them with their fangs out, the deceit is revealed and mistrust deepens the divide between the public and their leaders, after all isn't the teddy bear king of toys? Another reason for the teddy bears being thegovernment is how at the end as the giant powerful teddy bears rise a particularly evil red eyed bear pears through a bedroom window, in interviews the band had stated that they were inspired by GeorgeOrwell's 1984 and how shocked they were at Britain's 4.2million security cameras. The last flicker of hope the videos shows is a rampaging bear falling to its knees as the video dies out to 'they will no control us, we will be victorious'.
Costume is not a key element to this video, the costume of the small toy figures s very realistic which adds to the metaphor of the modern town. The band themselves wear dark clothes which are clearly not the focus of he video, the band do not promote themselves on their vanity like most rock bands. However I have noticed that theirchronology of albums and tours have a distinct clothing pattern in that each tour seems to have a new wardrobe. In this tour their clothing although remaining indie/punk has a much more dark mature theme which reflects the bands album, a mature refined Muse.
The video is set at nighttime, the small town street lights and bus stops highlighting the setting, another advantage of being set at night is that the television screens and the spark which are central to the plot stand out even more. The lighting and colours are very dark and the video is full of shadows, secrecy and anger. The shadows created by the lack of lighting add to the enigma of the band especially as main focus, lead singer, Mathew Bellamy has his eyes completely shaded for most of the video. A feature we rely on to comprehend expression. The shadows on the street also add to the feeling of mystery, lies and hidden agendas. The colours are dark and dull with flashes of red highlighting the dark, angry message of the song.
The cinematography conforms to the styles of most modern music videos, like most rock songs the frames cut between the band and a narrative flow. The video opens with some wide/mid shots establish the setting and panning as if following the spark and then the truck which is when we first see the band together, we then have close ups of bass player Chris and a close up birds eye view of drummer Dom. Then we get a very close up of singer Matt's face. After introducing the band separately we have a mid shots of them together, there are a lot of very close ups on Matt's face as he is the danger and front man. The only other close ups are emphasizing important factors and the teddy bears on the television and as they rise and the people round the town and bonfire. There are a lot of birds eye shots as though the government are looking down on the town and the people.
Although editing seems minimal with a seemingly slow patternless cutting of clips and jump shots, the special effects are essential to the look and feel of the video, typical muse videos are very creative and always make the most of the lyrics. The way the band has been shrunk down really emphasises the was the people feel small in comparison to the mighty, distant, forces of the government. The movement of the bears is in a typical stop motion fashion like old fashionedchildren's programmes, other Muse music videos show that perhaps Muse do not like to use computer graphics as, like this, they also seems very real.
The song was successful as it got to made it to no 9 in UK charts showing that in promotional terms the video did its job. The video conforms in the way it has a narrative the explains the song and how it focuses on the band and their image. As the lead video form this album this video was the one that would be setting their image for this tour and as it was released before the album it is a taster and important promotional tool for the rest of the album and tour.
I have been inspired by the way the video is so fitting with the song and how the video sells the image of the band, the way a story unfolds, it has made the song much easier to understand for the audience and encourages interpretation. I was also inspired by how current to music video was and the modern setting as i could really relate to this. The creative element was my favorite part and the reason i chose to take an in depth look as the video, i will definitely look at doing something similar to fit my song.
Solo artist Marina & the Diamonds has been heralded as one of 2010s breakthrough acts of the year and she has already soared in to the charts with her pop/indie single ‘Hollywood’ and accompanying video. New to the music scene Marina has only released a handmade EP ‘Mermaid Vs Sailor’ through her myspace page. She is known for her ‘keyboard-based ballads to more up-tempo new wave-style songs with full band backing.’ Her current music videos include ‘Hollywood’, the lead single from her debut album, ‘Obsessions’, ‘I Am Not a Robot’ and ‘Mowgli’s Road’. They all have a bright, flamboyant, pop/indie feel all with some creative quirk. Marina has stated in interviews how she likes to try lots of different things and be creative, that "you may as well experiment with your work". Marina won runner up in the BBC Sound of 2010 and is nominated for the critic’s choice BRIT award. Marina describes the album as a “body of work largely inspired by the seduction of commercialism, modern social values, family and female sexuality”. This is apparent in her lyrics as she tackles how fame is a fickle distraction from the art of making music particularly for the modern pop female. Already filmed, ‘Obsessions’ is to be the third single released from the album.
The video is set in a large white room with a grey floor, this is mainly covered by a large white sheet draping down from the ceiling. The video follows the artist Marina as she assembles a large ‘flat pack’ diamond frame, the video shows us a very human, fun side of her as she laughs and looks towards the camera in contrast to most modern female pop artist. As a new artist this promotes how she is different and the themes of the album, I think the music market is ready for this as it grows tired of stereotypes and looks to new fresh artist such as from Empire of the Sun and Ellie Goulding. When the pieces are assembles they are propped up and as the camera rotates to face the work full on the shape of the diamond becomes apparent. In the middle eighth and towards the end of the video we see dark clips of small red, blue and green lights (the primary colours) being thrown around on it, in particular a close up on a diamonds stand out. This is very foreshadowing of what happens in the end and adds further intrigue to the video enticing the watcher to carry on watching. This emphasises the diamonds and therefore the artist name. Marina’s Surname is Diamondis which is were her stage name is Marina and the Diamonds has been derived although she is a solo artist. Marina attaches small glow in the dark lights the frame and in the end when the lights are turned on the diamond glows. The theme of the video is hard to pinpoint as the song lyrics could have many interpretations. It seems to me that she is struggling to stay in a relationship and trust a man “We’ve got obsessions, I want to wipe out all the sad ideas that come to me when I am holding you” and that she obsesses about this. The video seems to have little to do with the lyrics and seems to be truly a promotional video in the way that she exaggerates her name and is present throughout the video, the main focus is always on her. It also shows how as an unconventional artist she has a slightly unconventional video as in the way it does not play out the lyrics and create a story like most I have watched as part of my research. I have chosen to look at this artist as she fits my genre well and I like how her other videos have particularly creative aspects, in Mowlgli’s road, which took 17 hours to record, she has concertina legs, arms and stomach. Another of her videos has her face shoulders and arms completely immersed in black glitter.
The mise-en-scene is very plain which just goes to exaggerate what is going on in the scene and directs the focus to what props they do use. The focus throughout the video is clearly the dark metal structure which contrasts brilliantly with the bright white background. The lighting in the video is very black and white, it is either very bright or very dark, and there are no shadows and no in-between. This creates a feel of honesty and simplicity, there is nothing hidden in the video, there is also further intrigue as to the significance of the lights. As the very end comes around and the lights go of and the scene is plunged in to darkness, green lights along the side flash which is reminiscent of when the lights were flashing in the middle eight, then the lights on the diamond come on as the song closes. The lighting has been used to create intrigue, emphasize repetition and reiterate the diamonds and therefore the artist name.
Marinas costume does not seem to be key to the plot, it is very young, fun and fashionable, she has a cardigan with a large cat face on it, she also wears the popular hello kitty leggings and a skirt which boost her image as an artist fans can relate to. On her blogs and one of her songs 'Hollywood' she talks about how she does not want to become a 'celebrity' that revels in the glamorous lifestyle and that her focus is her music. Her outfit looks like it could come from any young woman’s wardrobe and complements this belief. The interesting thing about her choice of outfit is that it is entirely black and apart from her face none of her skin is exposed, she even wears gloves only her face is showing. My initial thoughts where that this was just to add extra emphasis to the colours and striking contrast between light and dark that is dominant throughout the video. However I think it also makes her face stand out more, as well as her name the aim of the music promotional video is to make her face recognisable as well. Her clothes also seem very normal, simple and honest which in contrast with most of today’s pop females, she is not selling her clothes and her image. Although I said her clothes were those of a young woman and fairly fashionable it is still hard to place her image, I think this will give her a more universal appeal, other popular female artist such as Lady Gaga and Shakira have outfits that would push away some music lovers and may cause controversy with some audiences.
The cinematography is vital to this music video purely as it adds to the final illusion and is also used to create intrigue. The video opens close up of the back of Marina's head, it is obvious she is doing something but you can't see what it is adding to the intrigue, she then walks forward and the camera zooms out in to an establishing shot. This is followed by a range of mid-shots and close ups zooming and panning fitting with the tempo. In the middle eight this changes to a wide shot and we see the jigsaw coming together, it makes us even more curious as to what she is constructing. As the last chorus comes and the music slows right down we get about ten seconds of a wide/mid shot which is the longest shot in the video, this is followed by a long wide birds eyes shot which reflects the slow music. As the momentum begins to build the length of the clips becomes a lot shorter and they are a lot closer. The video then slows down again to end and the camera pans across a wide/mid shot of the complete structure, then the clips changes and marina is standing in front of it and she walks off as the camera tilts up to take on final look at the diamond before the lights flicker off and the diamond lights up.
The editing is very simple and often the pace of the cutting fits with the pace of the tempo which is very important to the song. There are no special effects and the cutting is very clean.
This video is very different to The Killers music video and does not conform to most conventions of music videos, only the fundamental promotional aspect remains. Most of the videos I have watched have a lot more correspondence with the lyrics or a story, it is a popular media convention and is why most people watch music videos. Marina does not do this with most of her videos and focuses more on the fun, creative feel. I wish to uses this but use what I learnt from my research and have some correspondence in my video.
In 2006 with the release of their second album Sams Town, follow-up to the massive Debut Hot Fuss, Las Vegas band The Killers decided to release ‘When You Were Young’ as the lead single complete with 5 minute promotional music video. In the past The Killers had been known for their theatrical pop music videos, particularly Mr Brightside, but the band were experimenting with a more mature refined rock sound and their new video had to promote and establish this new image and album. The song was very successful and reached number two in UK, the album later went on to win a Brit award and the video won a Q award for best video in 2007.
The video was filmed in Tlayacapan, Mexico and has strong themes of religion, innocence and adultery. The setting is essential to the story and the setting allows us to focus on the song and understand the situation the woman is in. The fact she has a traditional upbringing and will probably have to settle for a husband she does not necessarily love. The city is also very old and poor and we can understand why she wants this new exciting man, to escape not only her religion but her boring life. It also works well with the desert theme running through The Killers albums (they grew up in Vegas near the Mojave desert), the album focuses strongly on their childhood and personal upbringing.
The story itself is pretty basic but with front man Brandon Flowers compelling lyrics and a cleverly executed video the video can really pull at the heart strings.
As the video opens we see a large white cross high above a Mexican city. A young Mexican woman approaches dressed in white, she is followed by a man who slowly pulls up in a car, he seems frustrated and bangs his head against the steering wheel. The camera returns to the woman as chilling echoes of the lyrics battle against the wind. The woman weeps against the cross, her a face a picture of agony as we glimpse quick flashes of a couple, candles, crosses and a woman’s hand running across a mans back. The woman, clearly distressed sinks to her knees as the man rushes to her side to comfort her. The song opens loudly and suddenly and the story unfolds. Amongst clips of the band performing in a small bar we are shown the woman praying at church and leaving to meet her husband. The next scenes seem to play out in reverse as she returns home to find him in bed with another woman, she runs out in tears followed by her husband. The video then shows their wedding, the woman washing feet and then the bar were she meets her husband. The video plays out their realtionship in reverse and ends with the couple on the cliff side.
The lyrics corresponds perfectly with the video, this girl is obviously very young, good, devout and innocent. She is looking for a Jesus like figure, a man who is pure, honest and trustworthy, traditionally Latin girls have a very religious upbringing but what she wants is a saviour ‘To save you from your old ways’. She then meets someone who is risky and exciting ‘he doesn’t look a thing like Jesus, but he talks like a gentleman’, she is torn between what is right and what is wrong ‘they say the devils water it ain’t so sweet…but you can dip your feet…’ She believes he loves her and she marries him believing she can make him a good man ‘can we climb this mountain? I don’t know’. The lyrics ‘You play forgiveness, Watch it now, here he comes’ implies that her husbands devious nature has been sent to test her faith and in the end he breaks her heart and she is faced with the ultimate challenge. The relationship has changed her, her trust and her innocence. Her ideas are now the past ‘when you were young’. The video and song can be interpreted many different ways, the ‘devils water it ain’t so sweet…but you can dip your feet every once in a little while’ could be talking about her husband, how to sin is bad but human and that her image of a ‘beautiful boy’ that lived up to Jesus could never exist and was only ever going to be imagined ‘when you were young’.
The mise-en-scene is a vital part in telling the story and this is done throughout ‘When you were Young’ with a mixture of setting, props, actors, costume and lighting. The video is set in Tlayacapan, a poor and traditional Mexican city, it is the perfect setting for the song and fits the story particularly well. We can empathize with the girls for her dull, traditional life and understand why she is thrilled to find this man and how she can be so naive. The city also has the same cowboy, traditional image The Killers are trying to promote. The fact religion is so important and the poverty she grows up is very prominent throughout the video and we see many dilapidated building and crumbling church monuments.
She is very sheltered, literally and in her life style, she is nearly always in a building until after she finds out about her husbands betrayal when she is on the hillside. You finally see the light. The lighting after the church when she comes out to meet her husband is also very light, he is dresses mainly in white and this almost paints him in a good light, you can see how she falls in love with him and believes there is a good side she can salvage. The lighting is also light and innocent in the wedding scene, in contrast it is very dark and dull in the bedroom and bar, the only light is the from the flashing crucifix.
Another reminder of the omnipresent religion is that there is almost always a cross in the scene, right from the beginning she leans against a large white cross, this scene is reminiscent of how Jesus sacrificed himself on the cross to atone for human sin. In the next scene she is kneeling before a mural with a crucifix as she prays. As her husband and his mistress make love a picture of the virgin Mary with a crucifix round her neck flashes as his wife enters leaving her crucifix on the table. After this there are no more images of crosses until the last scene. Another symbolic prop is the bedside photo of the husband and wife happily married, it crashes to the floor as the wife backs out of the room after catching her husband, it is a superficial as their marriage. The props in the bar are also very necessary for highlighting what kind of place it is, blinds are shut, it is dark dull and dings and bar is littered with bottles and cigarettes.
Costume is also very important, as well as setting the scene the colours are a good way to relay the emotion of the scene. In the beginning we see the wife dressed from head to toe in white, she embodies purity and innocence as white traditionally portrays. When she stands next to the cross the colour makes them as one especially when her husband dressed in dark denim arrives, the contrast of colour and moral standing is particularly prominent. Red the colour of anger and passion also occurs throughout such as the mistresses red bra and when (before they married) her husband hands her a red apron when she comes to work in the bar, she takes it and puts it on and seems to literally seize the new risky man so detached from her upbringing. Another theme from the Killers album is their new Vegas cowboy attire and image which they adorn throughout the video with trademark ponchos and hats.
I think the actors were perfectly cast, the man is clearly older and charms the young woman with his smiles and confidence, he certainly doesn’t look a thing like Jesus! The actors attire and image fits with the impression we get of his character we get form the song. The young woman is also well cast, she looks very simple and young in comparison the mistress and her facial expressions express her anguish particularly well.
The cinematography starts of very slow during the opening, there are lots of wide establishing shots of the wife and the cross and then close up panning of the man in his car looking for her. Other wide establishing shots are when the couple meet after church and are wandering through the religious monuments of the city emphasizing the religious theme and culture of the song. This use of wide establishing shots is repeated at the end and really establishes the setting. The only movements from the camera are very slight and they are mostly panning, tilting and lots of close of close ups and mid shots. Because the clips are kept to an average of 2 seconds there is not much time for the camera to move. The camera is all about telling the story, throughout the video it focuses on introducing all the character sand scenes with close up panning and tilting. The camera make good use of close ups and mid shots to capture the expressions from the woman when she meets and falls in love with her husband and as she grieves when she find out what he has done. Another interesting piece of cinematography is the extreme close ups in the beginning in when the couple are reunited, the camera first looks at the woman’s tortured, pained eyes and then the remorseful tenderness of her husbands face as he cradles her head, it reminds us that even through sin they still treasure each other and that although he is not perfect he truly loves her. Considering the negative way the husband is seen throughout the video I think this is an important reminder and makes the pain even harder to deal with.
The editing of the video is very simple which fits with the simple, plain cinematography and mise-en-scene. The main focus is clearly the story and all transition from clip to clip are quick cuts. The very beginning and ending shots are the longest but throughout the rest of the song the pace of the clips is irregular but fats to fit with the general temp of the song. The cutting of the clips and does not seem to have any pattern, obvious pace or correspondence with the lyrics except slower pace of cutting clips when the wife is washing her feet (this is the middle eight) and the music slows, then as the tempo gains in momentum to so does the cutting. Another good moment when the editing changes is in the beginning, there are about six very quick flashes of intriguing shots as the wife leans against the cross of later shots hinting there is a story to be told.
In many ways this video conforms to the conventions of music videos, it tells a story and uses lighting and mise-en-scene to tell the story and create an image for the band. The cinematography also complements the story focusing on facial expressions particularly. The promotional video has certainly come a long way from the days of spoony melodies. The video has a lot of symbolism and meaning throughout and can truly be called an art form, an expression of faith and love in music and short film two of the most popular, diverse and flexible canvases for art. However it remains a promotional video and it does its job, to their target market the intrigue and excitement this video creates will surely persuade them in to finding out more and ideally buying the single or album.
